AIDA Model Application for TV Commercials in Nepal
نویسندگان
چکیده
منابع مشابه
Optimal Timing of TV Commercials: Symmetrical Model
In this paper I study the behavior of free-good producers (TV broadcasters) on a market where every consumer (TV viewer) perpetually makes a decision whether to consume and which product (TV channel) to consume contingent on the attractiveness of the currently consumed product. Every producer optimally allocates a time period where a product with higher attractiveness (TV program) is replaced b...
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ژورنال
عنوان ژورنال: Journal of Nepalese Business Studies
سال: 2007
ISSN: 2350-8795
DOI: 10.3126/jnbs.v2i1.56